S3 E11 – The Pros & Cons of Franchising: JD Mason

To Franchise or Not to Franchise

Today on The Brush we have JD Mason of Emerald Pro Painting! JD stopped by the office to check out Nick’s operations at Walls By Design and the two sat down for a great chat on the pros and cons of franchising.

JD grew up in Utah, about 45 minutes south of Salt Lake City, and loved being out in nature. He’s got three kids, two boys, and a girl, but he and Nick both agree that weathering the teenage years has its challenges. Now, he’s based out of North Carolina and is expanding Emerald Pro Painting across the country.

JD spent ten years in a paint store as a paint manager and outside seller, and he loved working with contractors. Five years ago, JD was recruited by a national franchise group and he did corporate training for them. He then started his own company with some of the systemized approaches he learned in corporate and focused on commercial and light residential work. But he had a non-compete contract with his former employer, a huge national franchise, and he found himself relocating to North Carolina, which he really liked and adapted to.

Emerald Pro does cabinet refinishing, exterior painting, and interior work, and JD loves getting creative with customers to fit their need. His model is starting with a subcontractor who moves into a full-time staff position. Right now, with his training here in Denver, he has ten franchises! He loves fine-tuning the systems and training and team building and all of that, so he’s in the right business. But it can be frustrating when franchisers don’t follow the system.

Listen to learn more, and connect with JD via email at jd@emeraldpropainting.com

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