Welcome to The Business Brush season 6. Today, on the first Monday episode of the Brush, Nick talks to Dan Calkins, Chairman and CEO of Benjamin Moore, a longtime sponsor of the show as well as the company that makes all the paint used by Walls By Design.
S5 E2 – Revisitng Kansas City Painter Ryan Toelkes and how Benjamin Moore supports Painters with Craig Bunting
Welcome back to the Brush. This week, Nick chats with Craig Bunting from Benjamin Moore about what he does as director of end user marketing and what services the company offers to build relationships with its end users- painters. And he invites Ryan Toelkes back onto the show to discuss how he handles the winter months and what he hopes to implement in 2019.
Experience is Key
On this episode, Nick talks to his paint source Mike Mundwiller, who was Nick’s Benjamin Moore sales rep 17 years ago and is now field integration manager, meaning he bridges the gaps between paint contractors, the chemists in the Benjamin Moore lab and the marketing team.
Mundwiller shares his 32 years of experience and explains how Benjamin Moore develops new paints and how painters figure into that process. He takes Nick through the inception and production of Scuff-X, the paint on the walls of the IMayMedia office.
Visit Benjamin Moore’s website www.benjaminmoore.com to learn more about their products and process or to find dealers in your area.
Leads, Leads, Leads
Today, on the Business Brush, Nick is joined by Scott Bondy and Logan Hall from the Denver-Based Vivax Pros. Vivax was founded in 2004 and, 14 years later, paints exteriors all over Colorado with hundreds of employees and subcontractors. Nick asks Scott, the director of marketing, and Logan, VP of production, about how a business that size collects and converts leads and the best ways for paint contractors to turn work into more work.
Also on this episode, Nick talks to Benjamin-Moore creative director Ellen O’Neill about their 2019 Color of the Year: Metropolitan, the value of neutral colors, and how Benjamin-Moore chooses a color to fit each year.
Visit Vivax Pros’ website at www.vivaxpros.com to see how they do business and check out Benjamin-Moore’s Color Trends 2019 palette.
Today on The Brush we have the one and only Nick Slavic. The conversation starts with hiring the right people and how to train millennials. It then goes to talking about statistics and the importance of implementing systems. If you have not listened to Nick Slavic ask a painter please visit it on Facebook.
Overcoming it All
Today on the brush we have Eddie. He is the founder of All Island Applications, in Long Island, New York. Eddie talks about his experiences of becoming a painter and his experiences at Crank Fall 2018. On the Podcast, Eddie discusses overcoming addiction and his documentary with Camp Campo, please click the link to hear more of Eddie’s story.
To Franchise or Not to Franchise
Today on The Brush we have JD Mason of Emerald Pro Painting! JD stopped by the office to check out Nick’s operations at Walls By Design and the two sat down for a great chat on the pros and cons of franchising.
JD grew up in Utah, about 45 minutes south of Salt Lake City, and loved being out in nature. He’s got three kids, two boys, and a girl, but he and Nick both agree that weathering the teenage years has its challenges. Now, he’s based out of North Carolina and is expanding Emerald Pro Painting across the country.
JD spent ten years in a paint store as a paint manager and outside seller, and he loved working with contractors. Five years ago, JD was recruited by a national franchise group and he did corporate training for them. He then started his own company with some of the systemized approaches he learned in corporate and focused on commercial and light residential work. But he had a non-compete contract with his former employer, a huge national franchise, and he found himself relocating to North Carolina, which he really liked and adapted to.
Emerald Pro does cabinet refinishing, exterior painting, and interior work, and JD loves getting creative with customers to fit their need. His model is starting with a subcontractor who moves into a full-time staff position. Right now, with his training here in Denver, he has ten franchises! He loves fine-tuning the systems and training and team building and all of that, so he’s in the right business. But it can be frustrating when franchisers don’t follow the system.
Listen to learn more, and connect with JD via email at firstname.lastname@example.org
The Business Brush Updates
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Interior Designers and Paint Contractors Unite!
Today on The Brush we have Angela Schuster. She runs one of the NE’s most successful decorative art firms, Faux Time Design, and she speaks at length with Nick about how she’s gotten her business to where it is today. Interestingly enough, Angela works with both interior designers and paint contractors in running her decorative art and faux finish business!
Angela is based in northern New Jersey, near New York City, and her business services the tri-state area. She’s also just ten miles away from the Benjamin Moore headquarters! And another fun fact: she actually found out about Nick May through The Chaise Lounge Podcast, where he discusses the business of interior design with the world’s top interior designers and architects. Angela has two kids: one studying illustration at the Pratt Institute, and the other will be a senior in high school in the fall. She grew up on a family farm in Oklahoma and says there was a lot of exploration and play on the acres and acres. In her free time, her and her family travel the world and take a hands-on approach to experiencing culture — like staying in apartments vs. hotels and immersing themselves in history.
Her first job was at Airbone Express, an early competitor to FedEx, where she worked in marketing and sales. She credits the experience for forcing her to learn sales skills, and she later spent another decade in corporate. But when a home faux finisher gave her an overpriced estimate, she decided to take the opportunity to do it herself, but right, and she eventually studied under the greatest decorative artists.
Today, she has nine artists and runs one of the largest decorative art firms in the entire NE, and has become busier than ever. Most importantly, she adapted her marketing strategy from traditional to digital and details how that decision has been key. Plus, she’s a big proponent of marketing through events, just like Nick’s forums and upcoming CRANK 2.0. Angela does a Lunch and Learn and Cocktail party in January, when business is slow, so people can learn and network together. She’s also a member of the International Decorative Artist League, and Faux Time Finishing won the PVCA’s award for best decorative designer in 2013 and 2018. Congrats!
To connect with Angela, reach out via email to email@example.com
The Business Brush Updates
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