In this episode Nick and guest Emily Lauderback discuss the subtle and precise art of color consultation and they go deep into the process of working with contractors.
Welcome back to the Business Brush. Nick is starting this week with a chat with Tom Lopatosky, the home improvement guru. Lopatosky found painting as a college kid with a drive to succeed in whatever he had in front of him, and he’s grown that into LOPCO Contracting, a company that doesn’t just paint but also does carpentry, windows and restorations.
Leads, Leads, Leads
Today, on the Business Brush, Nick is joined by Scott Bondy and Logan Hall from the Denver-Based Vivax Pros. Vivax was founded in 2004 and, 14 years later, paints exteriors all over Colorado with hundreds of employees and subcontractors. Nick asks Scott, the director of marketing, and Logan, VP of production, about how a business that size collects and converts leads and the best ways for paint contractors to turn work into more work.
Also on this episode, Nick talks to Benjamin-Moore creative director Ellen O’Neill about their 2019 Color of the Year: Metropolitan, the value of neutral colors, and how Benjamin-Moore chooses a color to fit each year.
Visit Vivax Pros’ website at www.vivaxpros.com to see how they do business and check out Benjamin-Moore’s Color Trends 2019 palette.